The Informed Consumer

In 2014, Kuudes Kerros published a study about informed consuming motives that covered the whole of Finland. This year (2016) it was time for an update. Even though understanding the future is the bread-and-butter of Kuudes Kerros, the drastic change surprised everyone as they disembarked to people's homes and toured the whole of Finland conducting the quantitative study that covered 1052 participants.

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